Sustainability & Ethics

Commitment to sustainability

OBE Label was created as a thoughtful alternative to fast fashion. We design timeless pieces made to be worn and loved for years, not just a season. By producing slowly, intentionally, and in small quantities, we reduce waste and avoid the cycle of overproduction that dominates the fashion industry.

Sustainability for us is not a trend. It is the foundation of how we operate.

How We Work

• Handmade in Buckinghamshire, UK
Every piece is individually handmade by Olivia in her studio, ensuring transparent and careful production.

• Responsible Fabrics
Most garments are made using second-hand or deadstock fabrics, giving new life to existing materials. When new fabric is sourced, we prioritise natural fibres such as cotton and linen, or recycled polyester.

• Vegan Materials
We never use leather, silk, or wool. All pieces are 100% vegan.

• Low-Waste Production
Items are made to order to prevent unnecessary stock and overproduction. Fabric offcuts are reused or recycled to minimise textile waste.

• Conscious Supplies
Where possible, studio supplies are sourced second-hand. For example, our thread and needles, sewing machine and even tailor's chalk used are reloved.

• Plastic-Free Packaging
All orders are gift-wrapped and shipped using plastic-free packaging.

• Giving Back
10% of profits are donated to charity.

Why It Matters

The way clothing is made has lasting effects on both people and the planet. We believe fashion production should be transparent with a focus on quality.

By investing in pieces that are made slowly and responsibly, you help reduce waste and support a more ethical model of fashion.

Resources to learn more about sustainable and ethical fashion:

• Good On You
An ethical and sustainable app that rates fashion brands based on their labour practices, environmental impact and animal welfare. It helps consumers make more informed choices.

• The True Cost
A documentary that explores the social and environmental consequences of fast fashion and its impact on workers and the planet.

• Loved Clothes Last by Orsola de Castro
A practical book that teaches how to care for clothes, extend their lifespan and better understand the wider issues within the fashion industry.